Since MTV and VH1 no longer show music videos, the format has moved to the web. Music videos from major- and minor stars rack up hefty hits online. Avril Lavigne's "Girlfriend" has racked up 95 million hits on YouTube. And now we're starting to see music videos that look as if they were made for the web video format, instead of glossy, splashy MTV.
Take a look at Grace Jone's new video, "Corporate Cannibal"...
The video has all the hallmarks of a web video: it's low-fi, simple, employs artistic know-how to gloss over the low budget, is equally effective at any resolution, and it doesn't rely on a multi-camera shoot.
It's a fantastic music video, and an even better web video. And it underscores that the music video's new home is online, not on air.
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